As a business owner, there is nothing more frustrating than discovering that a competitor is copying or using your brand/name and trading on your hard-earned reputation.

The following guide provides three important tips on how to best protect your business brand — from registering your trademarks to monitoring your competitors for infringements years down the track.

Tip 1: Register your branding with the government

Many businesses dismiss the importance of registering trademarks, assured that they will be safe from competitors copying their brand. However, recent cases of costly legal battles over popular words, phrases and even colours prove that trademarking is essential for brand protection.Trade Mark registration can be used to stop your competitors from trading off your hard work and lasts for at least10 years.

Tip 2: Be aware of your trademark’s expiration date and renew your trademark in a timely manner

Trademarks are registered for a period of 10 years. In the six months prior to your renewal deadline,a renewal application will need to be filed to extend your legal protection for a further 10 years.You can then renew your registration every 10 years – but make sure you keep evidence of use of your brand in case your registration is challenged.

Tip 3: Be attentive and guard your intellectual property closely

Monitor your competitors’ products,marketing strategies and activities regularly by conducting Google and online searches. If something appears to infringe on your trademark, act immediately to protect your hard work and business’s value.

At Pinnacle TMS we offer a range of trademark services. Our experienced trademark specialists can assist with trademark applications, registration, renewals and portfolio management.

To learn more about our services or make an enquiry, call us today on 9520 4366 or email at