Pinnacle TMS

Trademark Information

Businesses Battling Over Similar Names for Their Brands

Three Australian businesses have found themselves in a legal dispute over similar wordings in their brand. Two of these businesses were in dispute with international brands. The third…

3-Month Review of Trademark Issues this 2021

The second quarter of the year has just started, yet we already saw several trademark cases and legal battles arise. During the first three months of 2021, a…

How Apple and Pear Australia Protects Its Pink Lady Trademark

Apple and Pear Australia Limited (APAL) is aggressive when it comes to protecting its globally known PINK LADY brand. The Australian company owns PINK LADY trade marks in…

New .au Domain Licensing Rules: How They Affect Trademarks

On 19 November 2020, the .au Domain Administration Limited (auDA) announced that it’ll be changing the rules for owning Australian domain names. These new rules will affect businesses…

Trade Mark Scam

I’m always letting clients know that there are plenty of companies trying to say they will register or renew your trade mark BUT unless they come from your…

How Does Brexit Impact European Trademark Rights?

On January 31, 2020, the UK officially left the European Union. The country formally became a third party only after the transition period ended on December 31, 2020. …

What 2020 Taught Us About Trademark Laws

Trademarks are valuable to businesses. These registered brands and symbols do more than represent your company – they also protect your image and intellectual property. Registering a trademark…

Passing Off: Never Use Celebrities’ Names for Your Business Without Consent

Yohana Agurto, a single mother in Chile with four children, struggled to put food on the table when the COVID-19 pandemic struck. To earn some cash, Yohana started…

McDonald’s Loses ‘Big Mac’ Trademark and Fast Food Chains are Taking Advantage

Fast-food giant McDonald’s has lost its ‘Big Mac’ European trademark to Irish chain Supermac’s. The European Union Intellectual Property Office (EUIPO) determined that the world’s largest fast-food chain…

How Apple Aggressively Protects Its Trademarks

Apple is known for aggressively protecting its trademarks, especially its globally known logo. The tech titan has filed lawsuits several times to prevent other businesses from using logos…

Wilful Infringement: How the Changing Intellectual Property Landscape Affects Trademarks

These days, people are more aware of branding than they were a decade ago. With the rise of at-home entrepreneurs and the continued success of the influencer culture,…

What’s In A Name And How Do You Benefit From Trademarking It?

Michael Jordan retired from basketball for the third and final time on April 2003. Despite no longer being a professional athlete, however, the NBA legend’s net worth continues…

What The Booking.com Case Could Mean For Trademarking

When a trademark application involves generic terms, a question arises: when does a generic term become a distinctive mark that consumers immediately recognise and distinguish from other brands?…

Explaining The 2020 Australian IP Report – Focusing On Trade Marks

IP Australia recently released the eighth edition of its annual report. The Australian Intellectual Property Report 2020 provides extensive data and professional insights on the current IP landscape….

3 Important Points To Remember To Get Your Trademark

Imagine going through the lengthy trade mark application process only to find your application is rejected and the efforts, time and money you invested have gone to waste….

Bentley Clothing Wins Trademark Dispute Over Bentley Motors

A long-running trademark battle between a luxury carmaker and a small, family-owned business has finally ended, with Bentley Clothing prevailing over Bentley Motors. In a decision by the…

What Happens After Brexit? Change is Coming to Australia’s Trademarks

On January 31, 2020, the UK officially left the European Union. After 1,316 days of political turmoil, the UK’s economic future and place in the world have not…

New Brand Launch

A Bit of Background I had been working in top tier law firms for over 20 years in brand registration and trademark portfolio management, both in Australia and…