Pinnacle TMS

Trademark Information

Passing Off: Never Use Celebrities’ Names for Your Business Without Consent

Yohana Agurto, a single mother in Chile with four children, struggled to put food on the table when the COVID-19 pandemic struck. To earn some cash, Yohana started…

McDonald’s Loses ‘Big Mac’ Trademark and Fast Food Chains are Taking Advantage

Fast-food giant McDonald’s has lost its ‘Big Mac’ European trademark to Irish chain Supermac’s. The European Union Intellectual Property Office (EUIPO) determined that the world’s largest fast-food chain…

How Apple Aggressively Protects Its Trademarks

Apple is known for aggressively protecting its trademarks, especially its globally known logo. The tech titan has filed lawsuits several times to prevent other businesses from using logos…

Wilful Infringement: How the Changing Intellectual Property Landscape Affects Trademarks

These days, people are more aware of branding than they were a decade ago. With the rise of at-home entrepreneurs and the continued success of the influencer culture,…

What’s In A Name And How Do You Benefit From Trademarking It?

Michael Jordan retired from basketball for the third and final time on April 2003. Despite no longer being a professional athlete, however, the NBA legend’s net worth continues…

What The Booking.com Case Could Mean For Trademarking

When a trademark application involves generic terms, a question arises: when does a generic term become a distinctive mark that consumers immediately recognise and distinguish from other brands?…

Explaining The 2020 Australian IP Report – Focusing On Trade Marks

IP Australia recently released the eighth edition of its annual report. The Australian Intellectual Property Report 2020 provides extensive data and professional insights on the current IP landscape….

3 Important Points To Remember To Get Your Trademark

Imagine going through the lengthy trade mark application process only to find your application is rejected and the efforts, time and money you invested have gone to waste….

Bentley Clothing Wins Trademark Dispute Over Bentley Motors

A long-running trademark battle between a luxury carmaker and a small, family-owned business has finally ended, with Bentley Clothing prevailing over Bentley Motors. In a decision by the…

What Happens After Brexit? Change is Coming to Australia’s Trademarks

On January 31, 2020, the UK officially left the European Union. After 1,316 days of political turmoil, the UK’s economic future and place in the world have not…

New Brand Launch

A Bit of Background I had been working in top tier law firms for over 20 years in brand registration and trademark portfolio management, both in Australia and…

What 2019 Has Taught Us About Trademark-Related Challenges

For businesses, trademarks are more than a mark of identification; these registered symbols or words used to represent a company also provide them protection and help in business…

Business Name vs. Trademark: What Does Each Protect?

A business is nothing without its name. Your brand name is what your customers know you by and what differentiates you from others in your industry. However, with…

Opposing a Trademark Application

With so many entrepreneurs today trying to establish their own businesses, protecting your own has never been more important. Aside from your business’ assets, employees and services, there…

Loss of Trademark Rights: Causes and Prevention Tips

Many people think that a trademark is nothing more than a symbol attached to a brand. Contrary to popular belief, a trademark isn’t just a logo. It can…

How Three Big Brands Lost Their Trademarks

To a world-famous brand, few things are more important than a trademark. Trademarking a name, symbol or logo identifies your ownership of your products and protects your intellectual…

Bega and Kraft Battle Over Peanut Butter Packaging

A long-running legal battle over peanut butter jars has finally ended, with Australian food brand Bega Cheese prevailing over U.S. food giant Kraft Heinz. Bega Cheese now has…

Four Celebrity Couples Who Tried to Trademark Their Children’s Names

What’s in a name? Apparently, according to these famous celebrities, a clothing line, toys, footwear, and other merchandising ventures. Trademarking names isn’t new in Hollywood – Beyoncé, Taylor…