What’s in a name? Apparently, according to these famous celebrities, a clothing line, toys, footwear, and other merchandising ventures. Trademarking names isn’t new in Hollywood – Beyoncé, Taylor Swift, Rihanna, Justin Bieber, Bruce Springsteen, Katy Perry, and Kylie Jenner, among many others, have already successfully trademarked their own monikers as brands. Now, some of them are seeking the same treatment for their equally famous children. Here are just four celebrity couples who tried to trademark their offspring’s unique names.

Beyoncé and Jay-Z

In 2012, when Blue Ivy Carter was born, the baby girl’s power-couple parents attempted to trademark her name. As Jay-Z told Vanity Fair in 2013, the reason for this is so others couldn’t exploit it. “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name,” he said. Alas, they were thwarted by Veronica Alexandra of Boston’s Blue Ivy Events, who filed her own trademark request. The U.S. Patent and Trademark Office sided with the wedding planner since she had been operating since 2009, and the Carters walked away empty-handed (that time).

They tried again in 2016, this time to register Blue Ivy’s full name. In 2017, Bey and Jay also moved to trademark the names of their newborn twins, Sir and Rumi. Whether they’re successful this time is still up in the air.

Cardi B and Offset

On July 10, 2018, rappers Cardi B and Offset welcomed their first child, Kulture Kiari Cephus, into the world. Less than a month later they filed an application and it appears that they successfully registered her name for a number of trading rights, including merchandising for a clothing line and footwear, as well as musical recordings, motion pictures, entertainment marketing services, online video games, dance events, and fanclubs.

DJ Khaled and Nicole Tuck

“He’s the youngest, biggest mogul out there right now,” DJ Khaled said of his son, Asahd Khaled, during a 2017 interview with NME. Perhaps that’s why the rapper is seeking to trademark his son’s name. The trademark reportedly covers an array of enterprises, from jewelry and snack food to toy cars (the ones that children can drive) and toothpaste.

DJ Khaled didn’t stop there, though – in 2018, he filed a lawsuit against Business Moves Consulting and its boss Curtis Bordenave because they want to trademark the names “Asahd”, “Asahd Couture”, and “A.S.A.H.D A Son And His Dad”. The results of the lawsuit are still uncertain.

The Kardashian-Jenners

This famous family has filed several trademarks, from Khloé Kardashian’s “Koko Kollection” to Kourtney Kardashian’s “Kourt.” Now, the Kardashian-Jenner sisters – namely Kim, Khloé and Kylie – are moving to trademark their children’s names as well. Saint, North, and Chicago West, True Thompson, and Stormi Webster can expect their names to appear on a variety of products, including toys, skincare products, and even a clothing line. Stormi, in particular, can also make use of “Stormiworld,” which her famous mother aimed to trademark as well.

Trademarking children’s names is a celebrity practice that doesn’t seem to be going away anytime soon. As we can see, the motives behind doing so are twofold: first reason, of course, is for branding – which ultimately is a financial motivation. When a name is registered, the name-owner can cash in through licensing. The second reason has more to do with privacy – registering a name means that a third party cannot use it for business and therefore cannot profit from it.

If you’re looking to trademark something, be it your own child’s name or your business name, you can turn to Pinnacle TMS. We are trademark specialists who will do all we can to protect your brand. Contact us today for a consultation. We look forward to hearing from you.