Trump’s Trademark Triumph

Category: Trademark Information

Donald Trump may have won the election but that is not the only thing that he has won lately.

 Trump has recently been awarded 38 new trademark registrations in China.

 The Chinese trademark system doesn’t require any evidence that the applicant owns that trademark or have used it previously. They employ a “first to file” system in which the first person to file a trademark application has priority.

 This now means that Trump has more than 100 trademarks in China, including 35 that were approved before he became the US president.

 This recent approval of Trump trademarks from China has raised some eyebrows with Senator Ben Cardin even accusing China of “trying to curry favour with the president of the United States.”

 Dan Plan, a director at Simone IP Services, has also commented, “For all these marks to sail through so quickly and cleanly, with no similar marks, no identical marks, no issues with specifications – boy it’s weird.”

 However, China’s foreign ministry spokesman Geng Shuang objected to these claims, stating that every trump Trademark was received and managed “in accordance with the law and regulation.”

 Spring Chang is a founding partner at Chang Tsi & Partners, a Beijing law firm that has previously represented the Trump Organisation has refused to comment specifically on Trump’s trademarks but she added, “I don’t see any special treatment to the cases of my clients so far.

 “I think they’re very fair and the examination standard is very equal for every applicant.”

 There are currently no plans for Trump to launch new products or services using the trademarks. Rather, this appears to be a defensive move to protect his brand and intellectual property in China.

 Several of our Australian clients have had us file applications for their brands in China and we are hoping for the same results as Donald Trump’s applications.